OUR STORY

It all started like this

The square, the market, the exchange with the people, an important cross-section, a place to observe and listen to the needs of the people. Our story began like this. And there Samuele Vincenzi, founder and owner of LALTRASTORIA® , began to propose his clothing and his ideas in terms of fashion.

A continuous research and experimentation activity

Samuele has a volcanic personality. He searches, experiments, mixes styles. All it takes is a hint - a piece of clothing bought for him or his daughter, a color seen on the street, a photo in a magazine, a particular fabric - and he begins to imagine. He personally goes to the textile laboratories - all strictly Italian - and chooses materials and fabrics; he adapts models, suggests colors and nuances. And until everything is perfect - as he imagined it - he continues to search and try. "Everything must be in bubble" he usually repeats to his collaborators.

The first clothing line and the opening of the first 4 single-brand stores

In 2008 Samuele decides to create his first small clothing line with a few items. On October 31, 2009 he opens his first single-brand store in the center of Rimini, where the collection sells very well.

Over the years, the brand changed its logo and name several times until it became what it is today. Over time, other stores were also opened: Fano, Senigallia and Pesaro.

LALTRASTORIA® Srl was born in 2016

In 2016, LALTRASTORIA® Srl was officially born, with the entry into the company of Giulia, Samuele's sister, after years of experience abroad. They are a perfect mix, however explosive. Samuele researches, creates, imagines. Giulia collects, orders, organizes, manages the resources and the concrete realization of new projects; she is very attentive to customers and listens to all the suggestions and ideas. As a couple, the enthusiasm doubles and the brand grows.

In 2020, Laltrastoria opens in Rome

In 2020, the Rome project arrives. It is a difficult year for the entire world. But we try to look forward. And so we decide that it is time to land in Rome. The first store in the capital is opened in the central area: Piazza Fiume.

It's time to open an e-commerce

By now the team is well-established, Samuele and Giulia are supported and followed by a team of professional and competent collaborators who put their heart into it, a second family. Thus the idea of ​​taking the online route and making our fashion philosophy known also outside the cities where the stores are located is gaining ground. With great joy we discover that customers - very often even far from our stores - are the first to push for this project.