OUR PHILOSOPHY

We have a great ambition: to help you discover and express your style

Every woman has her own style: a way of being “fashionable” that goes beyond choosing a dress based on the practical reason for purchasing it.

For us, choosing an item of clothing must first and foremost be a pleasant action that helps you express yourself and enhance your value.

LALTRASTORIA® starts from the ambition to accompany you in the discovery of yourself in the world of fashion. We propose always different ideas (with new arrivals every week) to allow you to build your personal style beyond any trend, day after day.

Our foundation is solid: Italian taste and style . But we also like the mix and dynamism of styles, colors, fabrics and materials. We like to experiment, research, try . There is no fixed schedule in our creative process. We can start from a high-quality fabric that is offered to us in a limited quantity, from an idea found in a magazine, from a sketch made on a sheet of paper or from a color that struck us by chance during a trip. We try, put into production and propose. 

Attention to detail is an aspect that distinguishes us. We have a basic, permanent collection (of those items that can never be missing from the wardrobe) made special by details and finishes that are always unique (which can also vary from season to season). And then there are many new items that capture the eye by putting together different elements in an ever new way, but without ever forgetting the basics: simplicity, refinement, comfort.

We always look for the right balance : the lines are simple but never obvious, the look is refined but never demanding, you can be sensual and feminine but also feel comfortable, you can choose a classic dress and be informal, you can find casual but elegant clothes at the same time.

Product quality is another must that we do not ignore. Top quality materials and fabrics, Italian textile laboratories with high experience in manufacturing, constant production control. We constantly seek a high level with the aim of maintaining the subsidized price.

There are many adjectives that we could use to define the style of LALTRASTORIA®: Sober - Elegant - Feminine - Creative - Lively - Refined - Original - Comfortable - Casual - Timeless - Refined - Easy to Customize - Never Banal.

But above all we like to think that a woman who wears LALTRASTORIA® feels relaxed and self-confident because that garment allows her to be what she decides to be and to express her unique and unmistakable style !